Gossip Harbor Ads: Four Years In, Still Shipping New Ads
Gossip Harbor turned four without slowing: 2,895 new creatives in 30 days, an AdMob and AppLovin split, and 502 Japan-exclusive ad plans in September.
Maya ChenMobile game creative intelligence, written down
Data reports, creative teardowns and UA notes — from what advertisers are actually running. For teams that build ad creative.
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The complete CreativeScope archive: creative intelligence reports, UA strategy, ad teardowns and focused market studies.
Vampir's Launch Ads Bet Everything on the Avatar
Netmarble bet Vampir's global launch on avatars, not combat: its four biggest creatives lead with a character creator, a cinematic face or a class roster.
Emma Lee
Dumpling Surprise Ads: Inside the ASMR Unboxing Clone Rush
Thu Nguyen's unbox-ASMR title ran 233 creatives and 308 ad plans across 49 markets in 30 days, and about nine in ten units of estimated exposure sit on just two YouTube videos.
Emma Lee
Word Tiles Ads: Sold as Calm, Delivered as an Ad Break
Daniel Brooks
Last Asylum: Plague Ads: The Rats Never Take a Day Off
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